Ultraman: A Global Japanese IP

Introduction

Ultraman is one of the most iconic and nostalgic Japanese superhero franchises, recognized across multiple generations and especially beloved throughout Asia. With over 40 TV shows and movies produced, it has reached international audiences in over 190 countries. The series and movies itself has built a strong presence across Japan, Southeast Asia, Greater China, and Korea, regions where many grew up watching the Ultraman universe.

In recent years, Ultraman’s overseas merchandise sales reached approximately ¥150 billion (~US $1 billion) in a single year, with nearly 90% of that coming from outside Japan. In China specifically, Ultraman has even topped national toy charts, becoming one of the best-selling character collections in the market.

Building on this worldwide fanbase, Bythen is releasing an exclusive collection of 999 officially licensed Ultraman NFTs, available only through the Bythen Treasure Program and powered on Abstract Chain.

Ultraman Rarity Structure

Each IP collection is divided into three rarity tiers. Tier 1 is Common, Tier 2 is Rare, and Tier 3 is Legendary, with Tier 3 featuring a set of 100 hand-drawn 1/1 Ultraman artworks.